Erm, I’m not exactly sure how this fits with the advice just given, but for goodness sake, grow a beard, throw on a fedora hat, and drain the life out of that picture. Let’s face it, everyone loves getting depressed over a moody landscape devoid of any soul, so this is a sure fire way of pulling in those legions. To get your gloom on just send those Photoshop colour sliders in a downward direction, or if you’re feeling particularly lazy, purchase a preset pack; just about every man, woman and and dog on Instagram is selling them!
Bonus tip: Be sure to apply these techniques to every image in your feed. Then at first glance people will think you’ve uploaded exactly the same image multiple times!